Poudre aux yeux transcends the world of dreams and illusion to give expression to all that is beautiful, desirable and dazzling, with a touch of impertinence and audacity. Conveying, describing and translating the radiance of a color, the softness of a cream, the effects of a draped cut, the shape of packaging… and expressing it with your words, your brand’s spirit and your communication style, while taking possession of your dreams and your desire to awaken the imagination.
Poudre aux yeux was founded in 2011, based on extensive experience acquired in the corporate world and communication agencies and driven by a strong desire to create an independent professional activity. Poudre aux yeux elevates and enhances beauty through respect for exquisite objects, expertise, the traditions of leading luxury houses and the innovation of niche brands.
Poudre aux yeux plays with the beauty of the French language adding stardust quality to content, with a writing style that respects your brand’s signature and DNA. Today’s marketing communication requires expertise in the intricacies of a language as well as storytelling, and in-depth knowledge of the subject. The fields of Beauty and Fashion demand precise words, a flowing style with a touch of stardust.
Poudre aux yeux harbors a love for the beauty
of the French language, choosing the most
accurate words to describe your dreams.
Today's marketing communication requires expertise in the intricacies of a language as well as storytelling, and in-depth knowledge of the subject.
Content creation and copywriting
Developing communication tools. Copy editing in line with visual layouts.
Website content, product fact sheets, blog articles, community management of social networks, storytelling.
Reports – interviews
Raw material suppliers, specific brand-based themes, regions showcased by your products.
Proof-reading, content editing, re-writing.
From English into French and German into French. Transcreation, translation-adaptation.
To better understand the competition or the communication strategy of your subsidiaries.
Semiological studies on brand names and product names in French. Development of glossaries for your brand-specific terminology needs.
Interpreting during formal or informal meetings with your French or German speaking business partners.
Assistance in implementing in-house procedures for translating your communication materials. Reviewing the current language management system, needs analysis, recruiting the most qualified language service providers in all language combinations. Organizational support for bidding and solution design.
Consulting in human resources management for multiple language needs, cost optimization, translation project management support tools, language project scheduling.
Monitoring the communication and marketing language used for the cosmetic, fashion and luxury sectors on the Internet and in published media. Benchmarking marketing terminology.
Creative translation for advertising media
requiring cultural adaptation.
Poudre aux yeux was created in 2011 by Agnès Portais. Parisian by adoption, Agnès rapidly developed a taste for language and the desire to look beyond borders. After completing her studies in literature and linguistics (Hypokhâgne, ISIT), her professional experiences opened the doors to the world of luxury, fashion and beauty, putting her in contact with communication agencies and leading prestige brands representing French elegance and sophistication (Chaumet, Parfums Christian Dior).
Fond of showcasing the beauty of objects through language and a particular style and wanting to put her creativity to work, Agnès decided to launch Poudre aux yeux to build a bridge between languages and cultures and effortlessly transform ideas into words that awaken the imagination.
Working with English, German and French, Agnès helps define and structure language strategies using her project management and editorial marketing skills, while remaining abreast of all current Fashion and Beauty trends.
© Photo credit : Romina Santucci
If you wish to contact Poudre aux yeux, please write us and
we will reply to your inquiry as soon and as accurately as possible.
75 rue de Noisy le Sec, 93260 Les Lilas, FRANCE + 33 (0) 6 79 91 85 19 www.poudreauxyeux.fr